Our Roots

In 1997 we had no intention of becoming a business, just a group of friends living by the saying and code of conduct ‘KEEP IT REAL’ which was, and still is a way of life for us. A few years later we designed our Insignia ‘KEEP IT REAL’ logo and produced some strapback caps for ourselves sporting our new logo in the street’s of our local area. Everywhere we went people kept asking, “where can I get one of those from”? There were good times, trying times, hard work, ups and downs on the journey, however we always kept things real, and as the saying goes ‘the rest is history’.

Our Mission

Keep it real with me, I’ll keep it real with you, together we can make a world built on our truths. Since 1997 until now, ‘Real Wearers’ have been growing globally priding themselves on living their reality ‘wearing it like it is’, and ‘never forgetting who they are’, which is at the heart of our brand.

Our Brand

KEEP IT REAL CLOTHING is an exciting brand which focuses on creating products that fuse British and American apparel – inspired by graphic communication, street culture, urban life style, motivating imagery, characterised by graphic design bold flat colour symbols and logos, quality fabrics, and comfortable fits with diverse styling. Our expression has gained a global following with our loyal customers referring to themselves as Real Wearers. We are excited to bring you stocking our urban casual clothing lines making them accessible to all globally. Let us know how you #WearItLikeItIs via Instagram, Twitter and Facebook. We value our Real Wearer’s and would love to hear from you.

  • Work 80% 80%
  • Rest 25% 25%
  • Play 65% 65%
  • Eat 45% 45%


Global following of Real Wearers


We value LOVE and RESPECT.


Roots under the urban landscape.


Keep it real with us.